Curaprox’ new Be You toothpaste, the “wow” factor

Health & Hygiene
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Curaprox stand a colourful focus for Show visitors thanks to new Be You whitening toothpaste

Seen at the Show: The British Dental Conference and Dentistry Show 2018 proved a bustle of busy activity and once more the Curaprox stand attracted crowds of dental professionals, not just because of its popular range of oral healthcare products but also thanks to excitement about its recently launched whitening toothpaste range, Be You.

Available in six mouth-wateringly unique flavours and colours – Grapefruit and Bergamot, Peach and Apricot, Watermelon, Gin Tonic and Persimmon, Blackberry and Liquorice, and Apple and Aloe – we learned that Be You is much more than just “Fun, playful and expressive”, it is an active incentive to better oral health.

One of the Curaprox experts explained: “Together with its unique whitening formula, Be You toothpaste is designed to be exactly what people need as an incentive to liven up their oral hygiene routine, improve oral health and achieve a dazzling smile. Toothbrushing should be more than just a twice daily two-minute chore, it can also be enjoyable!

“Brushing with Be You means a brighter, whiter smile, and it tastes great. You’ve got to try the Gin Tonic and Persimmon, or the watermelon, in fact any of them. They really give oral freshness an added ‘wow’ factor.”

Besides Be You the stand enjoyed its usual buzz with visitors keen to stock up on Curaprox classics. The CS 5460 manual toothbrushes and Black Is White collection of adjuncts were as popular as ever, as were the CPS interdental brushes and range of mouthwashes.

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