Arm & Hammer Sensitive Pro

Health & Hygiene
  • Smaller Small Medium Big Bigger
  • Default Helvetica Segoe Georgia Times

Arm & Hammer Sensitive Pro: Alleviate the pain of dentine hypersensitivity

We are currently experiencing some chilly wintery weather in the UK. For a most of us, it is time to wrap up warmly or turn the heating up. But for some people, cold breezes mean pain and the exhilaration of any winter activity can be completely ruined for patients with dentine hypersensitivity.

Cracked dental enamel, a cavity, a missing restoration or an exposed root are all likely to cause pain. However, if there is no obvious dental defect or pathology, the chances are that the sensitivity derives from exposed dentine.

Loss of hard tissue can expose dentinal tubules to the dentine surface. Resultant exposure to stimuli such as cold, hot, chemical, tactile or osmotic from cold air, hot and cold drinks, even toothbrushing. This means that the pulpal nerves produce a short, sharp painful response and discomfort that can range from minor to severe.

Dental hypersensitivity is thought to affect up to 85% of the population and its prevalence is increasing in the UK. This is partly due to an ageing population, but recently there has been a rise in the number of younger sufferers primarily due an increase in tooth wear and in particular, dental erosion

Erosion is the progressive loss of dental hard tissue by acid from a non-bacterial source. Modern diets and consumption of carbonated beverages, citrus fruits, fruit juice and pickles have been implicated as a contributing factor in 40% of patients with tooth surface loss. Dental erosion is also common in patients with eating disorders and gastroesophageal reflux.

Dental tubules can also become exposed if people use their teeth as a tool, hold objects in their mouths or have habits such as nail-biting or pen chewing. Rough or overenthusiastic toothbrushing as well as periodontal treatments including scaling and root planing, even the use of harsher at-home tooth-whitening agents may also contribute to hypersensitivity.

Friction caused by grinding or bruxism can cause significant tooth wear. Periodontitis can also cause dentine hypersensitivity due to greater risk and of root exposure. But what can be done to alleviate the situation? Research shows that using a toothpaste containing sodium fluoride and calcium phosphates can dramatically reduce dentine hypersensitivity.

Arm & Hammer™ has developed Sensitive Pro™ daily toothpaste specifically to address the causes of sensitive teeth. This specially formulated toothpaste contains both sodium fluoride and calcium phosphates, which when used regularly for eight weeks, offers lasting relief from dentine hypersensitivity for up to 16 weeks.

The secret is in the patented Arm & Hammer Liquid Calcium™ technology which not only fills and repairs tooth enamel, but also forms a shield on the surface of the teeth to protect exposed dental tubules and reduce pain.

As the wintery weather begins to bite, growing numbers of patients are likely to seek help for dentine hypersensitivity. A simple but effective change to the products that they use at home, may be able to reduce their pain. In addition, using a specially formulated toothpaste such as Arm & Hammer Sensitive Pro will give their oral hygiene routine the edge.

For more information about the carefully formulated Arm & Hammer toothpaste range, please visit or email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Arm & Hammer oral healthcare products are available throughout the UK at Boots, Superdrug, Sainsbury’s, Tesco, Asda and Morrisons.