IAS Laboratory and Philips Collaboration

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Philips and IAS Laboratory new collaboration for Zoom! home whitening kit

During this month's British Dental Conference and Dentistry Show Philips announced its new partnership with IAS Laboratory to improve the Zoom! Home whitening kits.

Having won the Philips competition for best design and materials for its Zoom! home whitening kit trays, IAS Laboratory beat out several other labs to establish a new working relationship with the leading oral health product manufacturer.

Philips’ Senior Sales Manager for UK and Ireland, Darren Coppe (above) explained: “Philips and IAS Laboratory enjoy a long-standing relationship and share a mission to evolve the dental profession. Our aim is to move tooth whitening from being purely a product to becoming a recognised aesthetic solution.

“Thanks to this new collaboration the Zoom! Home Whitening Kit can now offer superior and more effective whitening – all thanks to the more effective, tailor-made IAS Laboratory tray.”

Dr Tif Qureshi (above) Chairman of the IAS Academy, applauded the initiative: “With IAS Laboratory and Philips now working together, dental professionals and patients alike will soon see the benefits.

“IAS Laboratory researched the best, most effective tray design, and, working from an impression supplied by the patient’s dentist – traditional or digital – can now supply a home whitening tray that addresses issues of sensitivity, ease of fit, comfort, and ease of removal.”

He concluded: “Done well, whitening should be offered as a normal treatment by every dentist. Thanks to the Zoom! system we can be confident of consistently excellent outcomes; and can look forward to this wonderful initiative being rolled out around the globe.”

For more information, visit www.philips.co.uk/zoom