Get Your Teeth into Your Work!

Cosmetic and Perio Treatment
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CosTech’s Neil Photay asks: “Tooth aesthetics and working life: is there a link?”

The way people look impacts important areas of their lives. It is easy to draw a line between good looks and success in romance, however, looks can also heavily impact people’s careers.

We are lucky to be living in a period of relatively low unemployment. The current rate amongst able-bodied adults in the UK is at just 4%, (it was 8% in 2010) [1]. However, this still means that there are well over two million people currently out of work and likely seeking employment, some may even be on your patient lists.

It’s important to help these people maintain healthy, natural-looking smiles because this can have a direct effect on the way they are perceived during job interviews; whether they are seeking employment, looking to move upwards in their existing career, or want to move to another field.

Beauty in the modern age

Beauty may be in the eye of the beholder, but there’s no denying that certain physical attributes are generally considered more desirable.

Smiles have a great influence on whether someone is considered attractive or not. In a survey conducted by dating site, good teeth were voted the most important thing for prospective partners, with 58% of men and 71% of women listing a healthy smile as a ‘must-have’.

This meant that teeth were ranked as a more important than their hair, their clothes and whether they had tattoos [2].

This makes sense, especially if we take into account that good oral health is a reliable indicator of overall general health [3]. We also need to remember that – biologically speaking – people are far more likely to be drawn to potential partners who look healthy and have good genes, even if they don’t know it.

Get your teeth into your work

So how does appearance impact a person’s career? A number of studies offer interesting insights. Attractive people are far more likely to get an exciting, desirable job, and the data shows that better-looking people are considered more capable by employers, even when there is no evidence to back it up [4].

This is particularly true in a collaborative role, where colleagues are more apt to vouch for a handsome or beautiful co-worker, especially if they are going to be working together on projects.

However, unattractive people are more likely to be hired when workers need to compete against one another. This is believed to be because the people doing the hiring think they stand a chance of performing better than unattractive colleagues, especially in front facing or sales related jobs [5].

Favouring the fairest even effects how seriously we take a person’s work. In a study that compared the work of scientists and their research, it was shown that people believed attractive researchers were more likely to produce high-quality work, and their research and ideas had a better chance of receiving support, funding and media coverage [6].

The role of the dentist

In light of all this it’s understandable that people want a better smile, particularly if they are looking to make a good first impression in job interviews or continue to shine in their career.

Consider offering your patients whitening treatments they can perform at home. Our Saber Tooth White home whitening kits have been designed for people who want to fit their treatment around their lifestyles.

The whitening tray can be worn on the go as it is both ultra-thin and fitted to your patients’ unique dental anatomy, and patients can use this to their advantage – for example, whitening their teeth during the weeks leading up to an interview.

Attractiveness plays such an important part in so many aspects of our lives, we believe it makes sense to help people maintain and achieve attractive smiles by offering accessible, versatile tooth whitening solutions.


Neil Photay is an Elite Manager and Director with CosTech Elite Dental Laboratory. He worked at both the family laboratory and dental surgeries from the age of 16, and later, at Brunel University, completed a BSc (Hons) in Computer Science, specialising in project and team management, before returning to CosTech Elite in 2003. For more information about Saber Tooth home whitening kits visit


1] BBC News. UK Unemployment at Lowest Since 1975. Link: [Last accessed April 19].

2] The Daily Mail. Thousands of Singles Say TEETH are the Most Important Asset on a Prospective Date - and More Than HALF Won't Consider a Partner with Debt Greater Than $5K. Link click HERE. [Last accessed April 19].

3] Mayo Clinic. Oral Health: A Window To Your Overall Health. Link: [Last accessed April 19].

4] Lee, S., Pitesa, M., Pillutla, M., Thau, S. When Beauty Helps and When it hurts: An organizational context model of attractiveness discrimination in selection decisions.

5] Science Daily. The Problem With Being Pretty. Link: [Last accessed April 19].

6] Gheorghiu, A., Callan, M., Skylark, W. Facial Appearance Affects Science Communication. PNAS. June 6, 2017;114(23) : 970-5975; published ahead of print May 22, 2017.

Photos by John Torcasio and Cristian Newman on Unsplash