BOS Reports ‘Zoom Boom’ Surge in Orthodontics

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BOS reveals a surge in demand for orthodontics during the pandemic

New figures from The British Orthodontic Society reveal a surge in adults seeking orthodontic treatment since the start of the pandemic. The BOS survey has found:

• Over three quarters (84%) of orthodontists in a new survey report an increase in adult patients.

• Over half of orthodontists (60%), say they have seen a larger than expected demand for treatment over the last 12 months. This is due to rising patient expectations and social factors (55%) and heightened awareness of adult orthodontics (65%).

• The majority of adult patients (88%) are in the 26 to 55 age bracket and most likely to be female (80%).

A BOS spokesperson said: “With close-up video conferencing the new work norm, people never been more conscious of our teeth. The ‘zoom boom’ in tooth straightening has been highlighted recently in the national press with BOS stats leading the story [1]”

Anjli Patel, BOS Director of External Relations, added: “It is interesting to see the rise in demand for orthodontic treatment over the last 12 months. I know from patients I see at my practice that many have become increasingly more aware of their teeth through the ‘zoom effect’.

“We want to ensure patients are given the very best advice about orthodontic treatment. Tooth straightening can give people the confident smile they’ve always dreamed about.”

1] https://inews.co.uk/news/health/zoom-meetings-covid-pandemic-lockdown-teeth-straightening-treatment-977801 

Photo by Diana Polekhina on Unsplash