Curaprox ‘Best whitening product’

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Black is White toothpaste from Curaprox victorious at The Beauty Shortlist Awards

Following its win at The Beauty Shortlist Mama & Baby Awards 2017 in the Best Baby and Kids’ Toothbrush category, Curaprox has announced it was also victorious at The Beauty Shortlist Awards 2018.

After judging, which took place over a six-month period from September to February, Curaprox outperformed some of the world’s leading brands to win ‘Best Whitening Product’ with its Black Is White toothpaste with activated carbon. All awards were granted based on the decision of an expert panel: no ads, no sponsors and no voting – 100% independent.

A Curaprox spokesperson said: "Designed to remove discolouration without abrading or bleaching using the natural qualities of activated carbon, the Black Is White toothpaste is renowned for its safe, gentle and effective whitening and cleaning.

“Thanks to its refreshing lemon flavour, enzymatic system, physical blue filter and 15’000 ppm hydroxylapatite, the toothpaste has become a favourite with consumers and professionals alike.”

To find out more about the award-winning Black Is White toothpaste call 01480 862084, email This email address is being protected from spambots. You need JavaScript enabled to view it. or visit