Philips Sonicare, be one of the first 1,000

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Will you be one of the first 1,000 to receive Philips’ latest Sonicare toothbrush?

The British Dental Association Conference and Dentistry Show (18th 19th May 2018) will form the backdrop for the latest product launch by Philips Oral Healthcare. The company is aiming to “bridge the gap between price perception and recommendation”.

It also recognises that personal experience plays a vital role in encouraging users to switch from a manual toothbrush. So, 1,000 show visitors will have the opportunity to get their hands (and mouths) on the newly launched Sonicare toothbrush – after trialling it first in one of six brushing booths on stand K30 – it’s yours to keep.

Philips is also encouraging visitors to attend three lectures which it is supporting during the two-day event. All the lecturers will also be on the Philips’ stand between their main stage performances to answer visitors’ questions and share their personal experiences on a one-to-one basis.

Dr Ben Atkins (top) will be joined by dental hygienist Anna Middleton to present the findings of a countrywide trial into the new Sonicare toothbrush – launched during the show. They will be demonstrating the strengths of Sonicare technology and what this means for the continued improvement of patients’ oral hygiene.

Dr Atkins runs oral health care initiatives amongst patients from all walks of life, including homeless individuals, and very high needs patients, and so accessibility is at the heart of all he does. His award-winning Revive group of dental practices in the north west of England has developed a traffic light scheme to help identify patients who need help to tackle their oral health condition.

They are encouraged to adopt a better oral health routine by being provided with Sonicare brushes at cost price – because, in the opinion of Dr Atkins: “You can’t put a price on good oral health and I am not looking for a means of profiting from patients’ improved oral status.”

Dr Tif Qureshi (above) a past President of the British Academy of Cosmetic Dentistry and Clinical Director of the IAS Academy will share his expertise regarding the ABB (Align, Bleach, Bond) process. ABB is growing in popularity as a minimally invasive and affordable option for achieving a natural smile. Each step in the process is key, however the focus of this lecture will be the bleaching element, and he will showcase the gold standard results which can be achieved with products from the Zoom portfolio. He will also be joined on the stand by BACD President Emeritus Dr Zaki Kannan.

A third lecture supported by Philips will feature the dual talents of dental hygienists & therapists, Melanie Prebble and Victoria Wilson (above), who will jointly present ‘Systemic Health and Us – the role we play in health beyond the mouth’ highlighting the pivotal role for dental hygienist and therapist to play in translating the links between systemic health and oral health day-by-day.

Their presentation will review the current research behind the key risk factors and explore ways to integrate it within patient conversations. They will also demonstrate tools which assist in challenging conversations, and systems which enable patients to take responsibility for their overall health and wellbeing.

Philips is a technology-focused company and stand K30 will be a hive of new technological firsts including an incubator space, a play table and an interactivity whitening table. To be one of the first 1,000 to receive a free Sonicare toothbrush please visit stand K30.

Those who miss out can find more information by visiting or calling 0800 0567 222.