Dentsply Sirona will not be at IDS in 2021
Taking into account all the different factors for its customers and employees and following intensive discussions, Dentsply Sirona has decided not to attend the International Dental Show (IDS), scheduled to be held from 9th March to the 13th, 2021 in Cologne, Germany. This also applies to Dentsply Sirona brands VDW, MIS, and Zhermack.
A spokesperson explained: “Current estimates indicate that by next March the expected restrictions due to the COVID-19 pandemic will almost certainly not allow the proximity and depth of consultation that Dentsply Sirona and its customers know and value.
“In particular, this environment would mean that customer meetings, interactions and consultations would not have their usual quality. Dentsply Sirona also believes that travel conditions will result in significantly fewer national and, especially, international visitors attending IDS.
“The company puts the safety of its customers and employees first when making these types of decisions.”
Walter Petersohn (top) Chief Commercial Officer at Dentsply Sirona, adds: "It was a difficult decision to make, but much of what makes the IDS and its unique dynamics what they are, will not be possible in March 2021 because of the conditions we expect due to COVID-19.
“We would not be able to provide our customers and visitors with their usual experience at the show at this time. The same applies to the quality that they expect of Dentsply Sirona. We trust that the situation will change in due course, and we already look forward to taking part in the next IDS."