Provide a White Christmas for Crisis

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Dental professionals urged to help Crisis fight homelessness

Some of the UK’s best-known tooth whitening companies have come together with dental professionals to raise £15,000 for Crisis – the charity which helps thousands of people to leave homelessness behind for good.

It only costs £28 to feed, bathe and give basic medical and dental care to a homeless person over the festive period at one of Crisis’ centres, and as well as giving of their time, many dental professionals will be giving over the proceeds of tooth whitening treatments during December.

Payman Fatemi Langroudi, managing director of Enlighten who initiated the campaign commented: “As a profession, if we can donate fees from just 50 teeth whitening treatments, we can fund over 500 homeless people, to get the basics we all take for granted for a few days.”

Langroudi corralled the UK teeth whitening industry and the profession to raise funds for the most vulnerable through Crisis. As a result, the following companies and labs will provide free whitening kits and lab work for the appeal.
In addition, a number of altruistic dental professionals will give their time and donate all the proceedings of whitening treatments during December to Crisis.

• Boutique Whitening
• Enlighten
• Labline Mark Ambridge
• Luke Barnett Lab
• Optident
• Philips Zoom Daywhite/
• Nitewhite
• Pola/SDI
• Whitewash Labs

The process is simple for dental practices:
1. Start a "White Christmas for Crisis" promotion in your dental practice

2. Contact your preferred tooth whitening company to obtain free gels or lab work

3. Whiten patients' teeth with free gels and lab work provided by most of the UK’s best-known brands and labs.

4. Donate the proceedings of tooth whitening treatments to the appeal via its Just Giving page.

To partipate in the scheme please contact This email address is being protected from spambots. You need JavaScript enabled to view it.. The campaign Just Giving page is:

Photo by Tom Parsons on Unsplash