Diabetes UK official charity partner for Simplyhealth Great Run Series 2019
In a statement Simplyhealth has said it is "delighted" to announce its choice of Diabetes UK as the official charity partner for the Simplyhealth Great Run Series 2019 – the UK’s biggest programme of mass participation running events for people of all ages and abilities, including the iconic Simplyhealth Great North Run, the world’s biggest half marathon.
Diabetes is a condition where there is too much glucose in the blood because the body cannot use it properly. It is the most devastating and fastest growing health crisis of our time, affecting more people than any other serious health condition in the UK – more than dementia and cancer combined.
There are now nearly 3.7 million people with both Type 1 and Type 2 diabetes. Almost nine in ten have Type 2 diabetes, and it is estimated that there are nearly one million people currently living with the condition who have yet to be diagnosed.
Another 12.3 million people in the UK are at risk of developing Type 2 diabetes. If not managed well, both Type 1 and Type 2 diabetes can lead to life changing complications, including amputations, sight loss, kidney failure and stroke.
A Simplyhealth spokesperson explained: “By partnering with Diabetes UK, Simplyhealth is able to continue supporting people with their health, encouraging as many people as possible to become more active on a regular basis for better physical and mental wellbeing.”
Bambos Neophytou, Brand Director, said: “We know that physical activity is a vitally important way for people living with or at risk of diabetes to manage their health more effectively.
“Research tells us that three out of five cases of Type 2 diabetes could be prevented or delayed by making healthy lifestyle changes including exercising – be that running, jogging, walking, swimming, or cycling on the flat.
“We want our partnership with Diabetes UK to drive positive change to peoples’ health and wellbeing and encourage more people to make healthy choices to reduce the risk of diabetes.”
Nice to get out in the countryside
Laura Kirkwood, Head of Community and Events at Diabetes UK, said: “We’re excited about the opportunity to increase awareness of how physical activity can help people manage or reduce risk of Type 2 diabetes. Exercise can also help people with Type 1 to gain better control over their condition.
“Unlike Type 1 diabetes, Type 2 can be prevented or delayed by making healthier choices, including following a healthy diet and taking increased physical activity. Together we can reach more people at risk of Type 2 diabetes and help them make positive changes to their health, in order to prevent one of the biggest health challenges facing people living in the UK today.”
Kicking off the 2019 Simplyhealth Great Run Series on Saturday 12th January 2019, is the Simplyhealth Great Stirling Castle Run followed by the Simplyhealth Great Stirling XCountry run, which will be broadcast on BBC One from 1.15pm.
Olympic athlete, Laura Muir, will be joining the British team as she makes her season debut. She enthused: “It's always nice to get out into the countryside of Scotland for a run early in the New Year, especially when it’s at an event like the Simplyhealth Great XCountry. This year a new venue adds an extra bit excitement and I’m looking forward to racing the new course with the backdrop of Stirling Castle.”
The Simplyhealth spokesperson concluded: “Whether you’re training for your first ever event or have your eye on a marathon PB, Simplyhealth is here to support you every step of the way. As official charity partner, all participants for any of the Simplyhealth Great Run events without a chosen charity will be encouraged to run for Diabetes UK.
“For expert tips and information about how to get the best out of your pre-event training and your running journey, visit our Train & Prepare pages at www.greatrun.org/training-simplyhealth.”