Dental implant specialist David Pitt discusses Nobel Biocare, teamwork, and quality patient care
In every aspect of dentistry, it is crucial to always put your patients’ needs first. To do this, a high quality service must be provided to every patient.
In my experience, single-mindedly pursuing quality means that everything else falls into place, such as good clinical outcomes, peace of mind for the practitioner and commercial success of both the individual and the business. Wherever the top priority is something else, quality will suffer. The domino effect will impact the patient, the clinician and the practice. The pursuit of quality will ensure that you equip yourself with all the knowledge and resources you need.
Cardio-location is important
The perceived quality of care provided is often closely associated with the patient’s confidence in their practitioner. Therefore, it is necessary to build patient trust through integrity, confidence and clinical competence in order to deliver the very best quality care. With this in mind, cardio-location is an important trait for all dental practitioners – your heart must be in the right place.
The professional team you work with is also absolutely essential when looking to achieve the highest standard of service, so it is important to surround yourself with like-minded people. A common desire to do the best you can and strive for excellence can be enormously challenging and rewarding in equal measure, but it is often the glue that holds a team together.
The team at Rhiwbina Dental is fully committed to this ethos and it creates a very positive and productive working environment. There is a “Can Do” spirit coursing through the company that encourages effective teamwork and generates a productive atmosphere. Employing a similar approach will not only help you to deliver outstanding patient care, but will also create the opportunity for positive feedback, which impacts on quality of life for everyone involved.
Product suppliers part of the team
This might include creating good referral pathways through the practice, enabling patients to receive the treatment they need in a familiar environment and with the least possible disruption to their everyday lives. The practice will benefit from this, as patients are retained within the business and their satisfaction enhanced when all their needs are met in one place.
There is no doubt that your chosen product suppliers are part of this team. Developing excellent relationships with suppliers is a great way for keeping up-to-date with the latest solutions available on the market. Particularly when it comes to dental implant therapy; a practitioner already has enough to consider, especially when taking the first tentative steps in the field.
It is vital to have complete trust in the products you use in order to remove this as a variable in clinical outcomes, working with a company who can provide the reliability you need is highly beneficial.
I have worked with Nobel Biocare continuously for 25 years. In 1992, the market resembled the gold (or titanium) rush. There were implants in a variety of interesting shapes and sizes, matched by the shapes and sizes of the companies providing them. There was very limited quality research in the implant field. Nobel Biocare was Nobel Pharma at this time and with a direct lineage to Professor Brånemark it was producing impressive retrospective success rate literature.
I have been delighted with both the support and the products from Nobel Biocare ever since, which have been instrumental in the initial survival and current success of my implant practice. Its attention to detail and due process before bringing solutions to market is very thorough. Its research is second-to-none and it is very reassuring to know you have this behind you when you are delivering complex treatments.
I am a particularly big fan of the parallel-sided implants in appropriate cases and I have enjoyed very high success rates by ensuring fastidious case planning. There is no doubt that computer-guided placement is the future for dental implantology, but I would recommend all practitioners learn to place freehand before adopting the guided technique, to ensure that we do not lose this skill.
I would like to take this opportunity to thank the 200 or so referring practitioners who have entrusted their patients to me for implant therapy over the last 25 years. I would also like to thank the administrative, surgical and laboratory teams for their support throughout the years and into the future.
The reality is that the quality-driven team definitely becomes more than the sum of its parts. I am proud to work with such a great team of professionals – both within the practice and outside – and I can say first-hand, what a huge difference good teamwork makes to the provision of quality, patient centred care.
David Pitt qualified from Cardiff University in 1986 and has worked in Central Cardiff General Practice since. He developed an interest in implants and cosmetic dentistry early in his practice career and pursued this interest in the UK, Europe and USA. He has a growing list of over one hundred dentists who regularly refer patients for cosmetic, advanced restorative (crowns, veneers, bridges) and implant treatment.
David lectures to students and dentists regularly in the UK and abroad. He has recently completed a three-year Master’s degree in Non-Surgical Facial Aesthetics (the first of its kind in Europe) to responsibly deliver anti-wrinkle treatments, facial fillers and rejuvenating facial skin peels to his patients.
For more information about the Nobel Biocare range call 0208 756 3300, or visit www.nobelbiocare.com