Cheryl Hayes considers: “Face value: how facial aesthetics can boost your business”
In dentistry, professionals so often focus on the ways treatment will influence the aesthetics of patients’ smiles – but have you considered moving into facial aesthetic treatments too? Cosmetic dentistry and facial aesthetics are a perfect partnership that allows professionals to offer a more holistic approach to treatment.
This all-inclusive approach to aesthetics may be a good way to expand your business as well as your patient list and can bring a number of other benefits alongside…
A boom in ‘tweakments’
We all know that beauty treatments are popular. Though once only widely available to the rich and the famous, treatments such as botulinum toxin injections are fast becoming accessible to the everyman. In fact, in the UK it is estimated that there are over two million of these treatments performed every year .
Although the typical age range for people receiving these treatments tends to be in the mid 40s, there is an emerging trend for the treatment among 16-29 year olds, with some people even opting to host events such as “Botox® parties” as part of their hen dos or for other occasions.
51% of this demographic said they would consider getting the treatment, with many of them stating that they see minor cosmetic procedures as good grooming similar to that of flossing their teeth .
Other facial treatments too are experiencing a surge in popularity, and beauty magazine Marie Claire has predicted that ‘tweakments’, i.e. minimally invasive procedures involving dermal fillers, will be must-have treatments for 2019 . In fact, the facial aesthetics industry is now booming and thought to be worth as much as £1.7 million .
Why facial aesthetics can fit with your skills
In many ways, minimally invasive facial treatments utilise the same skills that cosmetic dentists use on a regular basis. After all, these treatments involve examining facial features, creating bespoke treatment plans and administering injections.
These treatments are a fantastic way to begin offering your patients a more complete aesthetic package. As well as improving aspects such as fine lines and wrinkles, Botulinum toxin and dermal fillers can also be used to improve smile aesthetics – perfect for when you’ve corrected a patients’ dentition and they want their lips or cheeks to follow suit.
These treatments will be completely bespoke to each patient, and as such are a brilliant way to help improve your marketability, especially as not all dental practices offer these services. This can really help you to stand out from the crowd, bringing in new patients, building your reputation and increasing your profitability.
Something new to master
Dentistry can provide a broad range of challenges, but that doesn’t mean it’s not worthwhile stepping slightly out of your sphere of knowledge to learn something new. Cosmetic facial treatments are a good way to energise the way that you offer care, especially if you have already mastered a different field.
This will help you to diversify your days and enjoy the satisfaction of learning something new. Furthermore, as the treatments are likely to bring in a new type of patient, it will also work wonders to diversify your daily interactions, helping to bring you new perspectives, challenges and long-lasting connections with patients.
Combining dental care with beauty
Although much dental treatment is focused on prevention and cure, aesthetics still play a key role. In recent years, aesthetics have become a core priority for patients, and this is likely because our physical appearance can have such a big impact on aspects of our personal and professional lives.
Facial aesthetics can easily be altered by treatments such as orthodontics, dentures, or dental implants, and therefore it’s important for professionals to consider this carefully when planning these treatments.
Embrace the moment
Beauty and dentistry are fast becoming interwoven, so it makes sense for professionals to take this opportunity by the horns. By exploring facial aesthetic treatments and considering how these could complement your everyday offerings, as well as investing in technology to help facilitate this holistic approach, you can help your practice to thrive.
Cheryl Hayes is the Marketing Manager with Carestream Dental. She recommends the CS 9600 system from Carestream Dental helps to ensure that facial aesthetics are planned to perfection thanks to its state-of-the-art ‘CS Face Scan’ capability.
She says: “Able to quickly take highly accurate 3D photos of patients’ faces, this innovative feature of the CS 9600 is incredibly useful when planning a more holistic approach to facial aesthetics as it allows patients to visualise potential treatment outcomes. For more information visit www.carestreamdental.co.uk.”
1] Heart. The B Word: Botox. Link: https://www.heart.co.uk/lifestyle/botox-injection-cost-effects-hair-before-after/ [Last accessed April 19].
2] Glamour Magazine. Since When Did Getting Cosmetic Surgery become The Norm? Link: https://www.glamourmagazine.co.uk/article/the-rise-of-cosmetic-surgery [Last accessed April 19].
3] Marie Claire. These Are Set To Be The Biggest Cosmetic Surgery Trends For 2019. Link: https://www.marieclaire.co.uk/news/beauty-news/cosmetic-surgery-trends-2019-648201 [Last accessed April 19].
4] Heart. The B Word: Botox. Link: https://www.heart.co.uk/lifestyle/botox-injection-cost-effects-hair-before-after/ [Last accessed April 19].
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