Jess Hulme explains why Philips and National Smile Month “share the same aim”
According to Jess Hulme, Philips Professional Relations Manager, who was at the launch of National Smile Month on 8th May, the company has sponsored the campaign for many years, and 2018 is no exception.
With this year’s campaign due to start on 14 May, Philips continues to support the charity’s important work.
Jess explained: “Philips and The Oral Health Foundation share the same aim of promoting improved oral health, and our campaigns are closely aligned, backed by good quality research, and designed to encourage behavioural change.
“Both provide meaningful patient support platforms which encourage people to adopt the right techniques for a lifetime of oral good health – which enables them to smile with confidence.”
Jess advised that to achieve these aims Philips continues to invest extensively in R &D to evolve its sonic toothbrushes and interproximal cleaning product ranges.
This year is no exception and sees the launch of a new Sonicare toothbrush – ProtectiveClean – which is designed to alter brushing habits thanks to the use of pressure monitors and has smart technology to alert patients when it is time to change their brushheads.
Oral Health Foundation Trustee Ben Atkins will be lecturing about his patient trial of the new brush and 1,000 will be given away during The British Dental Conference and Dentistry Show.
For more information about the Philips oral healthcare range visit www.philips.co.uk/dentalprofessional or call 0800 0567 222.
Image caption: Jesse Hulme (left) with colleague Emily Napier at the launch of National Smile Month in London