Philips and Dentex join forces to upskill dental hygienists and therapists
Philips and Dentex embark on an initiative to help upskill dental hygienists and therapists working across the 85 dental practices within the co-ownership modelled Dentex Group.
Dentex Clinical Director Dr Rahul Doshi explains: “I joined Dentex in 2017 and my practice was one of the first acquisitions. Since becoming Clinical Director, I have focused on mentoring and training for all clinical staff. We have grown to 85 member practices, with a goal of reaching 100 by the end of the year.
“I was originally attracted by the Dentex partnership business model because it meant that nobody would try to unnecessarily alter the way I was running my practice. As principal dentists, after years of fine-tuning our practices, we naturally like it that way, so any organisation which wanted to come in and make changes, or curb my hard-won independence, would not be of any interest.
“Dentex offers practice owners support while respecting clinical freedom. That means that you can still choose the dental materials, dental laboratories and equipment you wish to use; and you can retain your own branding and the style of dentistry you enjoy, as well as the way you have set up all your appointments.”
Dr Doshi continues: “Affiliating one’s practice with Dentex is all about achieving significant growth. The organisation supports practices with business elements such as marketing, compliance, operations and legal issues. This allows owners to relinquish some of the more onerous burdens of practising such as managing compliance, regulations and administration.
“This frees them up to spend more time with patients, focusing on clinical work and expanding their skillsets, or developing a network of practices. We have had dentists who had originally considered retiring but are still running their practices because Dentex has helped shift the scales in their work/life balance.
“During the pandemic, we offered additional guidance and support to members by providing education and ways to upskill their teams through a series of webinars and resources designed to help them resume working faster and more effectively. However, there have been downsides to the pandemic and there is a feeling that many dental hygienists and therapists may have been left behind in all this.
“So, we wanted to help all team members to feel supported and to grow, and to facilitate this, we are working with Philips Oral Healthcare on initiatives that will help team members expand their horizons and enhance their skills. Dentex doesn’t tell practice owners how they should run their teams, but the organisation is there to support and help with their practice growth.
“We want to ignite the passion in all clinicians and team members by delivering quality education, mentoring and training. As part of this we are partnering with Philips, which is aligned to the Dentex values of delivering excellence in education. Philips shares our ethos of integrity, ethics, and passion, and that makes an exciting collaboration.”
Professional Marketing Manager for Philips Mel Pomphrett takes up the thread: “This project means that all Dentex practices can avail themselves of Philips professional educators’ training for hygienists and therapists to undertake Zoom chairside and home tooth whitening treatments.
“This will provide them with the requisite clinical proficiency, product knowledge and even the language they need to ensure they can treat patients with confidence while adding a valuable new set of skills to their scope of practice.”
Dr Doshi added: “Clinical staff who have greater access to training and development will often find new avenues to pursue, or discover that the path to a special interest has become clearer. Likewise, support staff will find their roles enhanced giving them greater responsibilities and allowing them to grow into broader, more fulfilling jobs.
“Dentex is proud to have achieved really positive practice membership growth, and – as a result of this initiative and others we are planning – we are looking forward to supporting ever more practice owners and their teams.”
For more information about Dentex, visit https://www.dentexhealth.co.uk/
For more information about Philips Zoom Whitening, visit https://www.philips.co.uk/c-m-pe/dental-professionals