Pluto Partners Shares Winning Formula

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Pluto Partners: We are a team, we win together

A spokesperson from Pluto Partners shares the secret of their business success.

At Pluto Partners, we are experts at achieving the best possible outcome for our clients, whatever the size or location of their business. That is why we are always delighted to be instructed to market charming little boutique dental practices as well as large dental groups – and we are over the moon when we surpass our clients’ expectations.

We set up in the summer of 2018 with the aim to provide the same first-class marketing service for all of our business opportunities, big or small, whatever the asking price. Since then, we have been growing rapidly without losing our main motivation, which is to provide partner-led, focused client support. We believe that exceeding expectations and excellence comes as standard.

Recently we have brokered some of the biggest deals in dentistry, working with some of the leading names in clinical dentistry, and we have also helped owners of their single chair dental practices achieve their exit plans. We work with highly experienced private equity organisations as well as with first time buyers.

The sky is never the limit

Max Bazzucchini explains the broker’s winning formula: “At Pluto Partners we are a team, we share knowledge and we win together. A special thank you to everyone, from the accounting to the marketing departments, they are my secret weapons. I am also very fortunate to surround myself with my highly experienced partners. We force each other to continuously improve and push our own boundaries in a fun working environment.

“We discuss every single opportunity, review them from a financial and clinical perspective, debate and create new ideas on how we present them to the market to give them the best possible prospect of success. You only have one chance to sell your business and you can’t afford to make a mistake. As I always say, the sky is never the limit.”

About Pluto Partnership Ltd

Nick Rolph: With over 40 years of experience under his belt, ranging across a number of industries, Nick has found his passion in healthcare. Nick has held multiple operational and development roles and has repeated experiences of successful exit events, including working for ADP Holding’s, which was one of the UK’s largest NHS Dental Group at the time.

Max Bazzucchini: Max is a certified ACCA business valuer with over a decade of experience within the dental sector. He began his career as a successful sales manager in the healthcare sector and later joined the ADP group in 2008 as Head of Mergers & Acquisitions. He actively helped the group to achieve acquisitions of 132 dental practices, including negotiations and deal completions of single sites and groups.

Together, Nick and Max have been involved in over 500 dental practice acquisitions. One of the partners in the Pluto team is practising dentist Dr Pieter Claassen, making Pluto Partners uniquely positioned in the dental sales arena.

For more information, visit, email This email address is being protected from spambots. You need JavaScript enabled to view it., or call 0800 086 2315.

Image caption l-r: Max Bazzucchini, Dr Pieter Claassen and Nick Rolph– Pluto Partners Group partners and founders